The marketing campaign
Weeks before the exhibition started, a broad marketing campaign via the newspaper, Instagram, Youtube, Twitter and Facebook was initiated. Next to press releases, we spread a set of posts in social media. The general approach was to introduce three different robots that the alliance got lost in the city of Bremen. The alliance offered prizes and asked all citizens of Bremen to participate in seeking the robots. Every robot had diverse fields of applications and left spotty traces along the city via its corresponding social media channels. As soon as somebody reached a spot, a QR-Code had to be scanned by the participant. The QR-Code redirected the participant to a web app. As soon as the participant authorized successfully via Facebook, the participant received a reward and their ranking of the leaderboard. Finally, the best ranked users received special prices at the exhibition.